Birgit Arus · Tallinn, Estonia
Big B2B deals often start with one good phone call.
TERE.
B2B cold calling and appointment setting in Estonia
I help international companies get meetings with Estonian decision-makers. I make the cold calls, qualify the leads and book the appointments, so your team can spend its time closing.
21 years in sales. You get real meetings, market feedback and a full report.

Bad calls are.
Client feedback
| Client | Result | Volume or time | Context |
|---|---|---|---|
| VITS Solutions Eesti OÜ | 17 demos | in 2–3 days | launching a new service |
| Nobel Digital OÜ | ~30 meetings | from 50 companies | the right people, real challenges |
| Aesti skincare | 150 contacts | in 3 trade fair days | about 600 conversations, Cosmoprof Bologna 2024 |
The numbers come from clients’ own feedback on their projects. Yours will depend on your market and your offer. All client stories
On the phone, at a training or in a trade fair booth: I always make the first contact myself.
Telemarketing
Why choose my sales calls service?
21 years in sales
I have worked in sales for 21 years, 17 of them in advertising sales. I know what keeps a decision-maker on the line and what makes them hang up.
Built around your offer
Before the first call I learn your product, your target group and the usual objections. The pitch and the call script come from your offer, not from a template.
The result is a meeting
Calls are the means. The result is an interested decision-maker who wants to talk to you, and that is what I measure my work by.
Process
How does the sales call service work?
Goal and message
We start with your goal: what you sell, to whom and what a good result looks like. From that I write the call script and test it in the first calls.
Target group and contacts
We choose the target group and contacts together, so every call goes to someone who could be interested. What matters is who I call, not how many calls I make.
The calls
I call decision-makers, introduce your offer in a couple of sentences and book a meeting with the ones who are interested.
Cooperation
What does our cooperation look like?
First, a meeting
We start with a 1:1 meeting. You tell me about your product or service: how it differs from the competition, what customers push back on and which problem it solves for them.
Choose a package
There are three packages. They differ in the number of target companies: 50, 100 or 150. The work is the same in each.
Reports
Every day I log who I spoke to, what they said and how many warm leads came out of it, with comments. Once a week we meet on video to go through the results and the plan.
Pricing
Packages
Trial package: 50 companies
A good start if you want to see what cold calling brings your offer.
- 50 companies that we choose together
- about 100–250 calls, because it takes several attempts to reach one company
- honest answers from the market: what customers think, what interests them and what holds them back
- the first interested prospects and meetings usually come on the first day
- you see as it happens who I spoke to, what they said and what the next step is
- we go through the results together and agree on the next steps
- a call script based on your product that helps open the conversation and lead it to a meeting
1900 €
Core package: 100 companies
For a more systematic push towards a bigger group of decision-makers.
- 100 companies that we choose together
- about 300–500 calls, because it takes several attempts to reach one company
- honest answers from the market: what customers think, what interests them and what holds them back
- the first interested prospects and meetings usually come on the first day
- you see as it happens who I spoke to, what they said and what the next step is
- we go through the results together and agree on the next steps
- a call script based on your product that helps open the conversation and lead it to a meeting
3500 €
Large package: 150 companies
For going to market in a big way.
- 150 companies that we choose together
- about 600–750 calls, because it takes several attempts to reach one company
- honest answers from the market: what customers think, what interests them and what holds them back
- the first interested prospects and meetings usually come on the first day
- you see as it happens who I spoke to, what they said and what the next step is
- we go through the results together and agree on the next steps
- a call script based on your product that helps open the conversation and lead it to a meeting
4900 €
Clients
Client stories
Working with Birgit for the past 1 year has been extremely beneficial to our business. Her input has helped to secure a steady flow of new sales leads. Birgit is a real master at cold calling – if you can’t get in one door, you can certainly get in the second or third.
Harry Käsk, Business Development Manager, Agrello OÜ
I got to know Birgit at the Italian beauty fair Cosmoprof Worldwide Bologna 2024, where she was the “whisperer” of the Aesti skincare booth. […] Her strategy and intuition worked wonderfully in the selection of clients – to communicate with about 600 people in 3 days and to send 150 very valuable contacts from all over the world to the Aesti booth, who were interested in Aesti peat products and cooperation – is a great achievement!
Kaido Kubri, Personality consultant, Eludisainer OÜ
Selling anthropological research, consulting, and co-creation workshops through cold calls can seem like quite a challenge. […] Working with Birgit, however, completely changed our perspective. […] Birgit’s strength lies in client calls – opening doors and generating interest – while our strength and enjoyment come from conducting client meetings and delivering substantive value. This synergy has enabled us to reach multiple clients who previously seemed difficult to access.
Mari Roonemaa, Head of Partnerships, Antropoloogia Keskus OÜ
Our cooperation has been very successful and truly valuable. Thanks to your work, we have reached clients in ways that would not have been possible through email alone – your calls open conversations and bring real customer needs and insights to the surface.
Sandra Roosna, CEO, Askly OÜ
Birgit is a true expert in her field. Having worked in sales myself for over 25 years, I can immediately recognize when someone is a real professional, and Birgit undoubtedly is one. […] Working with Birgit gives me the freedom to focus on what I do best, while she identifies, approaches, and warms up the exact contacts I actually need.
Marina Gutel-Reile, Founder, Stillabunt OÜ
But to be honest, I did not expect that cold calling could bring in such a large number of interested clients so quickly. Working with Birgit made me realize that her strategy is not just about making calls, but about a smart and human-centered approach that makes people listen and take action.
Aivo Kurik, Founder, Cargoson OÜ
For example, out of 50 companies, Birgit managed to convert nearly half into meetings, which is a very impressive outcome. […] The number of meetings, their quality, and the contracts already signed showed that the work was done in a focused and highly effective way. I will definitely continue using this service in the future.
Kristjan Vaikre, CEO, SBH Solutions OÜ
I know very well how difficult it is to get a meeting with executives, especially when introducing a new service. That is exactly why hiring a professional seemed like the right decision. It was. A good example: one of my long-time acquaintances, whom Birgit called, contacted me afterwards and said: “You have a very good salesperson.”
Toomas Tamsar, CEO, TT Juhtimisteenused OÜ
From our experience in the company, we can say that Birgit is an absolutely exceptional and unique salesperson. Birgit knows exactly what to do and what NOT TO DO to meet sales targets. […] It’s a pity AI can’t yet create such Birgits because every company should have at least 3 Birgits.
Lilian Promet, Co-founder of Meaningful Talks, Meaningful Talks OÜ
In the complex world of export sales, first contact and relationship building are critically important, and Birgit truly stands out with her clear, fast, and structured approach, helping to remove barriers when entering new markets. […] She is not just a caller, but a creator of first contact and a trusted partner whose contribution is invaluable to any export-oriented company.
Leila Haugas, Founder, EYBA Global
Birgit is a truly inspiring and reliable professional who stands out for her professionalism and speed in every task she takes on. […] Her reporting is detailed, and accuracy is her standard, not the exception. […] I can wholeheartedly recommend working with her.
Anti Sarap, CEO, C-yber OÜ
Working with Birgit has been excellent in every aspect. She is an outstanding sales specialist with an exceptional ability to communicate, listen, and truly understand clients’ real needs. Her professionalism, thoroughness, and strategic approach have brought clear value to our team.
Indrek Pihor, CEO, Zaproo OÜ
We worked with Birgit on the sales of a business conference organized by Ülemiste City. Birgit approached her work with strong dedication, professionalism, and a level of determination that we had not seen with other sales partners. Despite the complexity of the project – which involved selling a two-day business conference through cold leads – the cooperation was successful, and several clients she brought in praised Birgit’s pleasant communication style and her ability to clearly convey the value of the event over the phone.
Vahur Lepik, Head of Service Experience, Mainor Ülemiste AS
We entered the Estonian market with a new service, and since we were unable to achieve any results through cold calling on our own, we found Birgit – and things started to take off so fast that we had to make room in our calendars. […] I was initially a bit skeptical, as no one had previously managed to succeed with cold calls in our field, but very quickly that doubt turned into amazement – 17 demos in just 2–3 days!
Jaanika Jelistratov, Founder, VITS Solutions Eesti OÜ
Our collaboration with Birgit honestly exceeded expectations. She helped Nobel secure nearly 30 high quality client meetings out of 50 companies, and what mattered most was not just the number, but the quality of those meetings. These were not cold, random calls, but well targeted, thoughtful, and meaningful conversations with the right people, those who had real challenges and the authority to make decisions.
Lisandra Täpsi, Marketing and Communications Manager, Nobel Digital OÜ
Birgit also brought valuable feedback to our collaboration conference, Ehituskonverents.ee, and thanks to her contribution, we reached participants who would otherwise have been difficult to engage or whom we simply would not have had the time to contact ourselves. In addition to selling the conference, Birgit gathered a significant amount of valuable insight from municipalities and developers regarding current challenges and potential areas for collaboration.
Ave Ader, Ehituskonverents.ee
Services
Services I can help you with
Telemarketing / cold calling
I sell your products or services by phone and book video meetings with potential customers. You also get a list of the contacts I spoke to. Not sure whether to outsource the calls? Read why hire an external salesperson or start with 10 effective tips for a successful sales call.
Coaching
I train your sales team to make cold calls and to get past the fear of starting one.
Research
I interview your customers to find out why they use your products or services, so your sales rest on what they actually say.
Results review
Once the goals are met, we go through the results together and plan the next steps.
Background
Sales experience
2022–2023 · QQQ OÜ (Sales Manager)
Selling SEO trainings and setting up Google Ads campaigns.
2021–2022 · Httpool Baltics (Client Partner)
LinkedIn and AdColony advertising solutions for agencies.
2006–2021 · Telia Eesti AS (Advertising Sales Project Manager)
Over 15 years in online, outdoor and TV advertising sales, email campaigns and magazine sales.
2004–2006 · Roosa Elevant (Project Manager)
Email marketing campaigns and new client management.
Price inquiry
Tell me in a couple of sentences what you sell and who you sell to. I’ll get back to you within one working day. If it’s urgent, call +372 52 969 16 or email myyk@birgitarus.com.