Birgit Arus · Tallinn, Estonia
Trade show selling and active customer acquisition at international fairs
If your company exhibits at international trade shows, standing at the booth and waiting is not enough. I go to the visitors, talk to them and bring the ones who care about your offer to your booth.
Before the fair I help plan how to reach your target groups, and afterwards I follow up with the people I met.
Trade show selling
What I do at the fair
Targeted communication
As soon as the fair opens, I start talking to visitors, find out what they need and quickly spot the people most likely to be interested in your products or services.
Immediate product/service introduction
If a visitor’s needs match your offer, I introduce your product or service in a couple of sentences and send them to your booth. That way I spend my time only on the people who matter.
Example: Cosmoprof Worldwide Bologna 2024
At Cosmoprof Worldwide Bologna 2024 I worked the Aesti skincare booth. According to the client, I spoke with about 600 people in three days and sent 150 very valuable contacts from all over the world to the booth. That was one fair, and every fair is different.
I got to know Birgit at the Italian beauty fair Cosmoprof Worldwide Bologna 2024, where she was the “whisperer” of the Aesti skincare booth. […] She worked like a perfect (machine) communicator, who figured out in a few seconds if it was a valuable customer or if it was worth to move on. Her strategy and intuition worked wonderfully in the selection of clients – to communicate with about 600 people in 3 days and to send 150 very valuable contacts from all over the world to the Aesti booth, who were interested in Aesti peat products and cooperation – is a great achievement! […] Her results did not go unnoticed by other countries who wanted to work with Birgit and she was invited to sell in Brazil, Peru, Senegal, Albania, etc.
Kaido Kubri, Personality consultant, Eludisainer OÜ
Benefits
Why choose my trade fair sales service?
More interested visitors at your booth
I talk to visitors and pick out the ones your product is made for, so more of the people who reach your booth are interested.
Your team’s time
Your team can focus on the conversations at the booth, because I bring you people who are already interested.
International experience
I have worked at international fairs before, so talking to visitors from different cultures is nothing new to me.
A fair should pay for itself
A trade fair is an investment, and the point of it is revenue. Leaving with 3 prospects or with 150 makes a big difference to your sales. My job is to make the fair a sales opportunity, not just a presentation.
Outside trade fairs I also do B2B cold calling and appointment setting in Estonia.
Price inquiry
Tell me which fair you are going to, what you sell and who you want at your booth. I’ll get back to you within one working day.